tack /`tæk/ – verb
To actively choose a direction or change of course.

10 /`ten/ – number
Value often attributed to the highest rating.

strat·e·gy /`stradəjē/ – noun
A plan of action designed to achieve major or overall objectives.

TACK10 is a professional marketing services firm focused on developing integrated strategic partnerships between brands and properties. Our key differentiator is that TACK10 takes the time to learn from properties, brands and consumers what core objectives they are seeking to meet, and then develops aligned strategic partnerships that deliver unparalleled measurable results against those objectives for all stakeholders. 

“The traditional sponsorship model simply does not drive the results brands and properties are looking for. Integrated partnerships go well beyond naming and signage rights. When strategically aligned and integrated, they deliver remarkable engagement, driving incredible results against core objectives for brands and properties while delivering value to the consumer.”

James Chalmers, Group President and CEO


To challenge brands and properties to move from sponsorship to partnership models through industry defining, integrated partnerships that allow brands to activate showcasing their core competencies, leading to extreme measurable results against core objectives for all stakeholders.


To challenge the North American agency ecosystem by providing unparalleled commitment and relentless measurable performance for our partners as a professional services firm.



“The TACK10 difference is that we take the time to learn about a client’s needs from inside their organization and develop integrated partnerships that return direct and measurable performance against those objectives.”

Laura Richard, EVP and Partner

TACK10 recognizes that every partner requires a highly customized approach to partnership development. It is understood that the core objectives and needs of every organization and their respective stakeholders are as unique as their ability to create measurable value for integrated strategic partners. TACK10’s proprietary pillars to success, identified below, have the understanding of those core objectives at their base and are used to create the customized models for success that TACK10 is known for.

Property Evaluation
and Audit


Objective Setting
and Measurement

Go to Market





“One of our key values at TACK10 is creativity. It is important to each of us that we constantly flex our creative muscles to develop the highest quality content for our clients, leveraging their unique voices and target audiences.”

Megan Kimmerer, Coordinator, Communications and Marketing

The Company We Keep
Read Up

From Sponsorship to Partnership: Spilling the Logo Soup

Logo Soup is often appealing, but rarely satisfying; a white background filled with logos of sponsors who have paid for the visibility of being attached to a property, but have received little else in terms of additional value creation. That value creation, a piece so...

read more

TACK10 Tuesday Top 5 Ways Brands Celebrate Pride

As we are in the third week of Pride Month, and at the beginning of Toronto’s Pride Week, many brands are activating to celebrate Pride and the LGBTQ community. From exclusive product lines with profits benefitting LGBTQ charities and resources, to a temporary change...

read more

Adding Personalized Video to Your Sales Toolbox

This week our team discussed the topic of using personalized videos in sales prospecting to make an impact. New tools from software companies like ViewedIt and VidYard are making it easier for sales representatives to record and embed videos into emails without...

read more


Are you ready to choose your TACK?