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verb  |  TACK  |  \ˈtak\
To actively choose a direction or change of course

noun  |  10  |  \ˈten\
Value attributed to the highest level of performance

noun  |  STRATEGY  |  \ˈstrat·e·jē\
Plan of action designed to achieve overall objectives

Manifesto

TACK10 is a Certified “B” Corporation and a for profit professional marketing services firm. We are dedicated to providing a comprehensive set of integrated partnership services that produce unparalleled, quantifiable results against corporate objectives. We work exclusively with purpose driven brands and properties who are committed to delivering a positive social, environmental and economic impact for the communities in which they operate.

People | Purpose | Profit

We believe that organizations should feel a responsibility to measure their success by these 3 P’s. Being socially responsible does not have to come at the expense of profit. When committed authentically to People and Purpose, organizations are proving that they can increase Profit, as people want to work for, support and buy from companies whose Purpose aligns with their own.

5% Pledge

Annually we will invest 5% of the previous year’s total revenue in providing complimentary services to organizations who themselves are having a positive social, environmental and economic impact in the communities in which they operate.

Big Hairy Audacious Goal

To have a direct and positive impact on the human experience for at least 20 million Canadians by 2025.

“A movement is afoot and it’s part of the experience economy. Individuals overwhelmingly want to align with organizations that share the same principles as they do. As a team, we have naturally aligned and gravitated to working with clients whose priorities are similar to our own. These clients are having a major positive impact in their communities and for our country. We are proud to work alongside them in supporting and amplifying the great work they are doing. Working with TACK10 is being part of an experience, a shift, a tack.”

James Chalmers, Group President and CEO

“What sets TACK10 apart in terms of our methodology is that we take the time to learn about a client’s needs from inside their organization and develop integrated partnerships that return direct and measurable performance against those objectives.”

Laura Richard, EVP and Partner

Methodology

TACK10 has the experience to know that every client and every project has very unique objectives. While our approach is always customized, our 5 pillar methodology is consistently utilized to deliver proven performance.

Evaluate

The strongest structures are inevitably built on the most solid foundations. Understanding and assessing current performance, identifying opportunities and challenges clearly makes for a great foundation.

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Define

Clear objective setting is crucial to ensuring targets and goals are consistently met. The same can be said for setting clear key performance indicators to ensure success is defined. Both objectives and KPI’s need to be SMART.

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Strategize

Building a strategy to achieve objectives is paramount to any successful project. There must be a purposeful strategy in place that assumes flexibility and versatility while staying the course to end goal.

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Perform

The strategy is put to the test in execution. We assume that unknown factors and unexpected events will arise. To turn these challenges into opportunities, delivery must be nimble and responsive.

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Measure

With established tests and key performance indicators as the benchmark for performance success, measurement and reporting on a program is critical. No performance is flawless. This is the best opportunity to learn.

Read more 

a hand drawn icon of a piece of paper and a magnifying glass

Evaluate

The strongest structures are inevitably built on the most solid foundations. Understanding and assessing current performance, identifying opportunities and challenges clearly makes for a great foundation.

Read more

a hand drawn icon of a list with a checkbox beside it and a checkmark

Define

Clear objective setting is crucial to ensuring targets and goals are consistently met. The same can be said for setting clear key performance indicators to ensure success is defined. Both objectives and KPI’s need to be SMART.

Read more

a hand drawn icon of a lightbulb

Strategize

Building a strategy to achieve objectives is paramount to any successful project. There must be a purposeful strategy in place that assumes flexibility and versatility while staying the course to end goal.

Read more

a hand drawn icon of a bullseye

Perform

The strategy is put to the test in execution. We assume that unknown factors and unexpected events will arise. To turn these challenges into opportunities, delivery must be nimble and responsive.

Read more

a hand drawn icon of a computer screen with a bar graph on it

Measure

With established tests and key performance indicators as the benchmark for performance success, measurement and reporting on a program is critical. No performance is flawless. This is the best opportunity to learn.

Read more

“One of our key values at TACK10 is creativity. It is important to each of us that we constantly flex our creative muscles to develop the highest quality content for our clients, leveraging their unique voices and target audiences.”

Megan Kimmerer, Coordinator, Communications and Marketing

The Company We Keep
Read Up

Measurement: Is Your Program Half Empty or Half Full

With the Olympics in full swing and Canada looking well on the way to surpassing the previous record medal total set in Vancouver, it is hard to be a pessimist as an avid sports fan. We measure our country’s success at the Games in terms of Gold, Silver and Bronze....

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Top 3 Canadian Gold Medal Wins at Peyongchang 2018

With an eye on the Olympics and our word of the week being measure, we thought it only fitting to count the top 3 gold metal wins of Peyongchang 2018 for Canadian Athletes so far. Olympic games themselves are a huge example of the importance of measurement. With...

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A Different Approach to The Olympics

At TACK10 it is all about approaching things differently rather than just focusing on being better. When an organization focuses on trying to be better, rather than trying to be different, they force themselves into chasing the herd. It is a cycle of competing on...

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Are you ready to choose your TACK?